Another non-environmental wonder

Thank God the 'African consumer market' is finally catching up to the saturated, senseless, soulless standard set by the USA. And who better to report on this renaissance than the Economist?

"'Brands matter less than price in most of Africa,' says Simon Crutchley, the boss of AVI, a big South African consumer-goods firm with businesses across Africa. Many Africans are too poor to be brand aware, he says. They have not grown up bombarded with advertising and barely recognise even famous brands. But this is changing quickly, thanks to television and mobile phones."

At this rate, it won't be long before the wealthiest of these new consumers can start questing after essentials like Jimmy Choo shoes and Lacoste polo shirts, just two of the brands hawked by AVI.

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