Gem of the day

And now for something that's just plain cringe inducing. Coexist, the more progressive arm of Fast Company, shines a spotlight on a new website and mobile app called 'Slavery Footprint', which assesses our everyday consumer goods to deliver stats on forced labour in the supply chain.

Here's the Coexist reporter on his experience with the new awkward tool:

"It’s not easy to be a socially responsible consumer. Even if you buy mostly local products and diligently keep track of corporate environmental footprints, you may still be leaving a trail of slaves in your wake...After going through the process, I discovered that there are 101 slaves toiling away for me. That is actually a fairly low number."

Dear god.