Paul Hohnen, formerly director of Greenpeace and now big thinker at-large, delivers a scathing (and accurate) critique of how some corporates have approached sustainability (via GSB):
"Sustainable development was viewed as a real issue by members of this group, but mainly in terms of how it could adversely affect core business. Sensitive to their potential media and market exposure, companies in this category went for high visibility attire, drawing attention to their "low hanging fruit" strategy. They made much of taking smart business decisions (increasing energy efficiency, ending gas flaring), without really explaining why this wasn't done years earlier. These achievements were then appropriately highlighted in advertisements and CSR reports. Despite broad commitments to sustainability, however, they continued to grow their core business in the knowledge that this was unsustainable in terms of planetary boundaries."