10.07.2011

Gem of the day

Apparently a panel of researchers put together by the Bipartisan Policy Center has drafted a report where they achieve a real sustainability communications milestone: attempting to rebrand "geoengineering" as "climate remediation." (via Climate Progress)

Ah, the power of a catchy little turn of phrase. And this one has just the same ring to it as "energy mix", "clean coal", "ethical oil" and "compassionate conservative."

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