For anyone who hasn't looked at McDonald's plans for China recently, now would be a good time.
The company is amping up its presence across the company, hiring 50,000 more people and expanding faster there than in any other market in the world. Which is great news for their CR team, since awareness about the health impacts of eating what McDonald's generously calls "food" is much lower in China than it is across Europe.
Such impacts are apparently a learning curve for CEO Jan Fields too (via Fortune):
"Jan Fields, who started at McDonald's 33 years ago cooking fries and is now the fast food chain's U.S. president, was soon to turn 55 when, she says, "I woke up one day and said, "Oh my God, how did I gain this much weight?"