2.25.2011

Gem of the day

The shipping industry has occupied an awkward position in the CSR and corporate sustainability debate over the past decade. Well, here goes nothing for Maersk:

"Maersk Orders 'World's Greenest Container Ship'"

Incremental innovation in its finest hour. The hefty price tag for the 'most energy efficient ship' ever is $190 million, contributing to the ship's energy consumption and carbon output achieving half the industry average. Here's Maersk CEO Eivind Kolding on the context for this effort:

"International trade will continue to play a key role in the development of the global economy, but, for the health of the planet, we must continue to reduce our CO2 emissions."

Really? Is it about reducing CO2 emissions? Or is it about radically rethinking why and how we transport materials and goods around the world? Right.

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