Ode to incremental innovation of the day, courtesy of Hershey:
"Over the past four years, Hershey has reduced the overall weight of its recyclable 22-ounce Hershey’s Syrup bottles by 7.6 percent through a redesign of the bottle cap and removing material from the body of the bottle. These changes eliminated the need for 12.5 metric tons of high-density polyethylene in 2009 alone."
Don't get me wrong, I understand Hershey is at the start of its CR journey, for better or for worse. But does that incremental achievement really deserve rockstar showcasing status?
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