Just one of the many gems in this week's New Yorker piece on the long-suffering global project to build the world's first nuclear fusion machine, the International Thermonuclear Experimental Reactor, or ITAR - and there's more than a little relevance here to what it's like trying to push sustainability through big companies:
'"This project is supposed to be about hope, but fear runs rampant within it,' the scientist said. 'Efforts are made on many levels to hide the problems, in part because people believe the situation can’t be remedied, and in part because some of the decision-makers will be dead by the time the big red button is pushed.'"
.jpg)
'"This project is supposed to be about hope, but fear runs rampant within it,' the scientist said. 'Efforts are made on many levels to hide the problems, in part because people believe the situation can’t be remedied, and in part because some of the decision-makers will be dead by the time the big red button is pushed.'"
No comments:
Post a Comment