Larry Huston of P&G fame explains why for most incumbents the concept of "transformation" fails to catalyse change (via London Business School):
"I think transformation is a dirty word. If you go and say to a company, 'I'm going to go transform you', they'll say, it's going to be impossible and we'll never finish. In the case of Connect + Develop we were careful not to position it as transformation – even though now it is. We said, we have a strong, powerful, global organisation, we've built outstanding capability all over the world, we have world class people, what we're going to do is take this already strong capability and turbocharge it. And so the core idea is based upon how do we turbocharge? And then, what are the accepted beliefs that people have about this kind of thing? How do we create its credentials?"
"I think transformation is a dirty word. If you go and say to a company, 'I'm going to go transform you', they'll say, it's going to be impossible and we'll never finish. In the case of Connect + Develop we were careful not to position it as transformation – even though now it is. We said, we have a strong, powerful, global organisation, we've built outstanding capability all over the world, we have world class people, what we're going to do is take this already strong capability and turbocharge it. And so the core idea is based upon how do we turbocharge? And then, what are the accepted beliefs that people have about this kind of thing? How do we create its credentials?"
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