Memo: they're upping investments into marketing the saltiest and most unhealthy snacks, to children in particular, at any cost. That's no exaggeration. In the words of Frito-Lay's division director, PepsiCo is "maniacally focused about gaining share in all of these segments [snacks] in 2012."
Simon's key proof points:
- Last year PepsiCo spent $3.2 million on lobbying. The company also joined a group of food lobbyists with a classically normal-sounding name, the "Sensible Food Policy Coalition," whose sole purpose was to derail an effort by the U.S. government to improve the food industry's voluntary guidelines for marketing to children.
- A complaint filed with the US Federal Trade Commission alleges PepsiCo engaged in "deceptive and unfair digital marketing practices" by invading the privacy of unsuspecting teenagers who engaged with an online Doritos ad campaign that encouraged sharing personal information.