“Rewiring homo economicus, that’s what it is about."
Hmm. Even more puzzling is his explanation of why many companies are behind the times in considering sustainability as a long-term priority for core business:
“Many companies are still blind to the longer term, which is caused also by a lack of understanding of how to deal with the long-term impact of business operations. Furthermore some experts accuse companies of deliberately flying blind as disclosure of the long-term sustainability effects would raise questions that cannot be fully answered within the parameters today’s market conditions."
Isn't there a simpler way to say that? How about this:
- Companies don't know how to measure the social and environmental impacts of their products, services, operations and supply chains. Those that actually do have a pretty good idea--read: the extractive industries--aren't interested in telling the story because it would destroy their business models.
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