Although the phenomenon of Earth Day 2010 has already passed, I just read Joel Makower's blog post, a prime reflection on the marketing bonanza, and feel compelled to reproduce one incredible nugget of his below:
"During the precise moment I was writing these words, an e-mail popped up in my in-box with a press release headlined: 'Innovative Ecofeminist Smart Phone App Aims to End Dry Cleaning Pollution for Earth Day.' I rest my case."
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