A well-rounded collection of greenwash 'gems', non-environmental wonders, and things that are actually good. The objective: help the sustainable business agenda take a long, hard look in the mirror.
4.12.2010
Gem of the day
I love Joe Romm but his Xtreme blogging style of blinding repostes and aggressive analysis sometimes makes me tear up. That being said, his post on uber-greenwasher Husky Energy is not to be missed.
Husky has developed a 10% ethanol fuel blend--yes that's right, only 10%, which is pretty standard in the American market at this point--and is branding it as follows: 'Mother Nature's Fuel: better for your car, better for the environment and better for the community.' And get this, one of their supporting proof points for the environmental dimension is this whopper:
'By using Ethanol-blended Mother Nature's Fuel, you help conserve Canada's non-renewable petroleum resources.' Say what? Conservation of petroleum resources? I needn't say anything more.
How will this phenomenal episode be resolved? Romm concludes "Mother Nature needs to hire a good attorney."
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