Newsflash: Coke's sales are down for the first time in 15 years. Could it be the magic nexus of growing health awareness, both generally and specific to sodas, the obesity-driven war on sugar, and declining license to operate in emerging market communities?
Let's hope it's not, since the company's plan is less than strategic: boost consumer demand by increasing its marketing budget by 10%.
Let's hope it's not, since the company's plan is less than strategic: boost consumer demand by increasing its marketing budget by 10%.
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