More jargon from the vortex that is the "sharing economy" (via BSR):
"Companies like Airbnb, Lyft, and Kickstarter are using technology and community networks to create new business models and unlock value. Gorbis...kicked off the conference by giving a name to this sea change: 'socialstructing'. As networks become a more powerful force in our economy, socialstructing is how organizations and individuals are 'creating value by aggregating micro-contributions by large networks using social tools and technologies.'"
Translation: businesses are learning that the way people traditionally have gotten by pre-capitalist globalisation - through trusted social connections, within communities - might have something to do with how value is created.
"Companies like Airbnb, Lyft, and Kickstarter are using technology and community networks to create new business models and unlock value. Gorbis...kicked off the conference by giving a name to this sea change: 'socialstructing'. As networks become a more powerful force in our economy, socialstructing is how organizations and individuals are 'creating value by aggregating micro-contributions by large networks using social tools and technologies.'"
Translation: businesses are learning that the way people traditionally have gotten by pre-capitalist globalisation - through trusted social connections, within communities - might have something to do with how value is created.
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