In a potentially radical about-face, Apple has hired former EPA head Lisa Jackson to push environmental progress at the company. Great news for cleaner products with a cleaner foundation - renewables, zero waste.
But Jackson's true challenge may be moving beyond the built-in glass ceiling of her title - VP for Environmental Initiatives - to reframe sustainability as a powerful driver of innovation for the company (as Hannah Jones has done at Nike). An initial guess suggests that is unlikely to happen.
But Jackson's true challenge may be moving beyond the built-in glass ceiling of her title - VP for Environmental Initiatives - to reframe sustainability as a powerful driver of innovation for the company (as Hannah Jones has done at Nike). An initial guess suggests that is unlikely to happen.
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