The UK CFO of McDonald's on ethical sourcing (via FT):
“The health of farmers is important to us,” says Brian Mullens.
For a business that spends over £320m every year on produce from 17,500 British and Irish farmers, that statement could mean a lot.
In that case, given their record on health and their business strategy, which underscores "value will continue to be a key growth driver as we reinforce the affordability of our menu", they'd better not invest in feeding farmers McDonald's.
“The health of farmers is important to us,” says Brian Mullens.
For a business that spends over £320m every year on produce from 17,500 British and Irish farmers, that statement could mean a lot.
In that case, given their record on health and their business strategy, which underscores "value will continue to be a key growth driver as we reinforce the affordability of our menu", they'd better not invest in feeding farmers McDonald's.
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