Choice quote from an interview with Jeremy Heimans, on what kinds of clients it takes to start a movement (that is, if you're a consultancy whose business it is to do that):
"A mayonnaise company came to us to build a movement around real food and local food. But we said you aren’t real and you aren’t local. We didn’t take the job."
Zing!
"A mayonnaise company came to us to build a movement around real food and local food. But we said you aren’t real and you aren’t local. We didn’t take the job."
Zing!
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