British Gas received rather unfavorable coverage last week when it announced in a statement that the company predicted wholesale gas prices to rise this winter by 15%, in addition to £50 extra for the average homeowner for 'non-commodity costs' such as 'environmental levies'. This prediction sat alongside a quiet announcement of a £4.4 million package for the CEO.
Whenceforth for the utility giant then? Ah yes, brand repositioning to boost corporate reputation. Let's hope the customers buy it!
Whenceforth for the utility giant then? Ah yes, brand repositioning to boost corporate reputation. Let's hope the customers buy it!
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