A well-rounded collection of greenwash 'gems', non-environmental wonders, and things that are actually good.
The objective: help the sustainable business agenda take a long, hard look in the mirror.
8.18.2011
Gem of the day
Nominee for worst attempt of 2011 to innovate language around sustainability goes to the folks at Omnicom for this gem (via the Omnicom 2011 CR report):
"We know our business, like every business, impacts the soundness of the planet."
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