Ever wondered what the sustainability vision for a company like Bacardi (yes, the people who make rum) would look like? No, me either. But here it is, courtesy of this year's CSR report:"Our Purpose at Bacardi is to have Spirit of Life in everything we do."
Right. This winsome statement accompanies their four values--Trust, Caring, Passion and Excellence.
Honestly, sometimes I wonder why companies even bother making grandiose statements and creating pseudo-values that are that generic.
I suspect they were drunk when they made this report.
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