It's finally here, everyone: Total Energy's annual CSR bonanza of reporting splendor. I'll pursue a larger scale investigation shortly, but today allow us to briefly examine what they have to say about their corporate ad campaigns, since--quite unusually--they've dedicated an entire page to discussing their objective for their climate change communications effort.
Leaving aside the obvious irony that the company has branded this segment 'Total Saga' (it's beyond a saga, really, but whatever), what's their objective?
"...designed to build and enhance our corporate image by our various stakeholders."
Right.
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