When I say that CSR rankings are becoming increasingly useless, this is exactly what I mean. British American Tobacco received a platinum rating in the 2009 UK Business in the Community Corporate Responsibility Index with a score of 96.5 per cent, confirming that the Group "is one of Britain’s most responsible businesses."
And it gets even better from there. Here's what the illustrious Business in the Community had to say at the time about this mind-blowing ranking:
"Stephen Howard, Chief Executive, Business in the Community said: “I congratulate British American Tobacco. At a time when trust and confidence in businesses is at an all time low, it is examples like this that will help to demonstrate that some businesses are taking their responsibilities seriously and that it makes business sense.”
Could it be because they produced a really nice, deviously constructed CSR report in 2009?
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