Bonus gem

Tesco's marketing team has a fantastic grip on reality (via The Grocer):

"We want our customers to feel that they are buying these products through choice, not necessity,” said Tesco’s UK marketing director David Wood.

Gem of the day

Gary Cambre, who has the unfortunate distinction of heading up communications on EHS issues at defense stalwart Lockheed Martin, clearly enjoys a missile-inspired quote (via EL):

"[Environmental targets] will be both substantive and meaningful, and will propel us on a path of continuous improvement."

But what's a glorified press release-turned-article in Environmental Leader without nauseating irony?

"Lockheed appears to be open to ideas. Its 2011 Corporate Sustainability Report, released Friday, includes an interactive back cover where readers can share their ideas."

Let the bells of progress ring!